But when the Toyota saw the potential growth of the luxury car, it started launching a new brand, named Lexus, targeting customers having higher financial conditions and demanding for the experience of the fully equipped and more comfortable car. The power of buyers – LOW. General Motors Generic Strategy & Intensive Growth Strategies. 2. First, the features in the 2018 Chevrolet Malibu Hybrid and the 2017 Honda Accord seem direct substitutes to the Camry Hybrid. Competitive advantage in the Marketing strategy of General Motors– 1. Moreover, they are also involved with other social causes like health care, child safety, education, disaster relief and community development which also make them the leader in working towards these causes as compared to their competitors. There are various aspects which make Volkswagen the top-notch automaker and superior over its competitors i.e. Threat of substitute products . Also, it has a huge reputation for dominating the market in sales. General Motors has also dedicated themselves in serving the environment through their business and making sure that their vehicles are in no way harming the environment. Research and Intellectual Properties: The company has been extensively working on on-demandmobility services, greenhouse gas emission control system, autonomous vehicles, electric cars, hybrid cars in order to be a future-ready automotive company. GM's new crossovers are both very competitive and more profitable than the products they replace. 1. The General Motors Company is a pioneer in designing, building and selling cars, trucks, crossovers and automobile parts globally and it is the leading American Corporate established in the year 1908. 4. General Motors Company (GM) designs, manufactures and markets cars, trucks and automobile parts and is one of the biggest players in the automotive industry worldwide. Founders Jeff Brotman and Jim Sinegal had a simple yet powerful idea: allow people to save on basic necessities and consumer staples while taking advantage of special offers on high-end luxury items and durable goods. Rivalry Between Existing Competitors: 'Rivalry occurs, because one or more competitors either feels the pressure or sees the opportunity to … Our competitive advantage is our straight forward, integrity oriented atmosphere and treatment of our customers. This is what gives GM a big competitive advantage in the US auto market. And the largest opportunities waiting for General Motors is global expansion. Since a Toyota car usually has quite long life, it is sold and bought through several owners hence this fact may lead to a threatening drop in sales of the Toyota overall. Furthermore, other hybrid cars like the Toyota Prius offer cheaper alternatives to the Camry Hybrid. 3.1.1. General Motors employs 216,000 employees that help to make it the finest …show more content… GM uses diversity to be competitive by not limiting themselves to who they hire. GM has all … Competitive Advantage and Sustainability Analysis INTRODUCTION Costco Wholesale opened its first store in Seattle, Washington in 1983. General Motors is ... GM a competitive advantage in the global marketplace. 2. VW Group comprises of multiple brands including Audi, Porsche, SEAT, MAN, Bugatti, Skoda etc. The Mercedes is purchased among customers that heavily use the product on a daily basis. Bargaining power of buyers. BMW in the past used differentiation strategy to build their car empire, but nowadays they are approaching low cost strategy; in contrast, Toyota used both strategies to establish a strong reputation in automotive industry. 1120 Words5 Pages. General Motors leads in market share. This gives them a competitive edge as they are involved with the highest number of clean energy patents. 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